From the Tip Jar

I want to see the local FSJ restaurants do THIS:

Guarantee Your Way to Attracting More First Time Customers
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One of our members is going to attempt what many would
consider a bold (or not so smart) move.

He's going to put a banner in front of his restaurant
that claims they have "the best Asian food in town or
your money back."

Several top restaurant marketing experts are big
advocates of offering a money back guarantee. They claim
it's attention getting and reduces the risk that people
might perceive who have never visited your restaurant.

Many operators are reluctant to make such a vow for fear
of being taken advantage of by people just wanting a free
meal, however, that's not the experience of the vast
majority of businesses who offer similar service or
product guarantees.

For example, here's Hampton Inn's pledge -

"Our friendly service and complimentary amenities are
all backed by our 100% Hampton Guarantee. If you're
not 100% satisfied, we don't expect you to pay. That's
our promise and your guarantee."

They've been making this guarantee as long as we can
remember and it's reported that substantially less
than 1% of their guests claim an unsatisfactory stay.

If you believe you've got really got great food, why
not step up with a bold guarantee, then get the word
out in all of your marketing materials. It may lead
to a stream of first time customers you can than turn
into loyal, long time guests.

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