From the Tip Jar

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RestaurantOwner.com Best Practice of the Week - November 3, 2009
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I Am Your Guest

You often accuse me of carrying a chip on my shoulder,
but I suspect this is because you do not entirely
understand me. Isn't it normal to expect satisfaction
for one's money spent? Ignore my wants and I will no
longer appear in your restaurant. Satisfy those wants
and I will become increasingly loyal. Add a little extra
personal attention and a friendly touch and I will become
a walking advertisement for you.

When I criticize your food and service to anyone who
will listen, which I may do whenever I am displeased,
take heed. I am not dreaming up displeasure. It lies in
something I perceive you have failed to do to make my
eating experience as enjoyable as I have anticipated.
Eliminate that perception or you will lose my friends
and me as well. I insist on the right to dine leisurely
or eat in haste according to my mood.

I refuse to be rushed as I abhor waiting. This is an
important privilege that my money buys. If I am not
spending big money this particular time, just remember,
if you treat me right I will return with a larger appetite,
more money and probably with my friends.

I am much more sophisticated these days than I was just
a few years ago. I've grown accustomed to better things
and my needs are more complex. I'm perfectly willing to
spend, but I insist on quality to match prices. I am above
all, a human being. I am especially sensitive when I am
spending money. I can't stand to be snubbed, ignored or
looked down upon.

Whatever my personal habits may be, you can be sure that
I'm a real nut on cleanliness in restaurants. Where food
is concerned I demand the strictest sanitation measures.
I want my meals handled and served by the neatest of people
and in sparkling clean dishes. If I see dirty fingernails,
cracked dishes or soiled table clothes you won't see me again.

You must prove to me again and again that I have made a
wise choice in selecting your restaurant above others. 
You must convince me repeatedly that being a restaurant
guest is a desirable thing in the first place. I can,
after all, eat at home. So, you must provide something
extra in food and service. Something so superior it will
beckon me from my own table to yours.

Do we understand each other?

(You may have read this before but it never hurts to be reminded
of job one - taking care of your guests.)

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